The vast majority of buyers start on the left side of the Buyer's Journey...
and slowly progress to the right side.
They analyze the benefits of the product or service they are considering for purchase will provide to them
(make money, gain pleasure).
They encounter specific objections as to why they shouldn't buy (too expensive, not convenient, too much hassle).
When they finally reach the NOW BUYER section, they've decided they will buy the product or service, and now they need to decide WHO to buy it from (chances are there are multiple competitors all vying for the exact same prospects).
Note what 99% of prospects are searching for: INFORMATION!
And yet, 99% of businesses don't offer any form of information at all -
just their phone number which attracts only the NOW BUYERS.
Ready to listen for more business insights?
Subscribe to my podcast and get more business help for your business.
