How to Turn Prospects Into Customers Overnight

It's the golden egg of the business world - how do we turn prospects into customers and keep them coming back for more?

There are a few layers to this. First off you need to be showing up consistently and making sure that your business is visible through your regular marketing activies. Once you've gotten into a good groove with this you then need to be working on how you can entice all those prospects in and seal the deal.

I always take business back to the basics - when you're inviting, chatty and friendly people are naturally drawn to you and it's the same in business. When our branding, sales copy and marketing is inviting, informative and enjoyable you will naturally attract your ideal client. 

What we want to avoid at all costs is being scammy or trying to sell products to customers that we know it's not the right fit for. The biggest fear of most new customers is the dread buyer’s remorse and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur, and when it does here are two ways to deal with this:

1.    Offer to refund money-no questions asked; or even a partial refund based on the time it’s been used
2.    Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things. The most important thing is to approach by being the HERO and not coming at it defensively or insulted that they want a refund!

There are number of other ways to turn a prospect into a customer:

1. Offer a special price as an opportunity for you to test the market.
2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid's braces, or another tangible reason. Customers love that this makes you feel so much more human.
3. Offer a referral incentive.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery.
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? My DIY Online Learning Membership gives you exclusive access to the mountain of resources and tools, along with proven & tested marketing and advertising strategies and templates that will make your business the obvious choice to buy from.

And remember, BE the HERO!